About Us

Our Story

Hiraya Pilipina is a homegrown local brand that specializes in solutionwear for women. Founded in 2019 by Cleo Loque at just 15 years old, the brand began with empowering statement t-shirts and tote bags.​ What started as a one-woman team has since grown into a passionate and empowered group of like-minded individuals. Over the years, Hiraya Pilipina has continued to grow, thanks to the unwavering love and support of our Hiraya Pilipina community.

When we released our nipple pasties line in 2022, we aimed to bring disruptive innovation to the undergarment industry through inclusive, innovative, and thoughtful design.​  Beyond offering practical solutions, we also hope to encourage open conversations around body confidence and self-expressing. We believe in celebrating every woman’s unique journey, shape, and story. Now, we continue to champion inclusivity and confidence—one revolutionary innerwear solution at a time.

Mission &Vision

Our mission is to address the needs of women by reimagining female focused solutions, championing meaningful conversations, and cultivating a community that strengthens one’s confidence and sense of self.

 

Hiraya Pilipina envisions a future where every woman feels understood, supported, and empowered to live as her truest, most confident self.

core values

Lead with Heart

We show up with compassion, emotional intelligence, and genuine care for women’s stories and struggles.

Act with Ownership

We take full accountability for the experiences we create for women, from product to communication to community.

Excel with Purpose

We commit to excellence that is intentional, meaningful, and grounded in what women truly need. Every choice we make— from product design to communication — is guided by purpose, impact, and integrity.